TEAM Website Redesign
TEAM Personnel and Staffing is a small employment/staffing agency in St. Paul, Minnesota. Cory at TEAM approached me with a few needs as they were struggling to reach an audience that would accurately fill their open positions. Knowing they needed to reach an audience in their 20’s we employed a few strategies to grow their audience.
First, we upgraded their social media presence, read more about that here. Second, we upgraded their website. Having been holding onto an outdated code and text-heavy design they were excited about refreshing their look. One problem was trying to use modern and functional design with their existing branding elements, not so easy. But I know that changing a logo and company colors is a huge expense so I set out to get to work with a color scheme of bright orange, bright teal, and royal blue.
A website redesign will necessary to pursue a few new lead based strategies:
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Facebook Pixel based employment ads and client ads
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Google analytics tracking
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Utilization of lead forms for clients and potential hires.
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Showing target audience we are evolving as they are